Part of a wider campaign to increase applications to LEYF nurseries, the central challenge was to inform and re-assure parents of the learning and care a child would receive at a LEYF nursery.
To make a bright, fun and engaging film without distracting the children from their learning and fitting around the busy educational staff.
After spending time with the children, Chris and the nursery staff timetabled a day of fun, visual activities that would engage the children and distract them from the presence of the camera. Paul and Chris then spent a day at the nursery, shooting everything from a child’s eye view to give the viewer as close to a child’s POV as possible. A highlight of was a music class run by composer Kevin Pollard, who interwove examples of the children’s approach throughout the film’s score.
We were delighted with the video and especially pleased that the team managed to subtly capture and reflect all our carefully planned approaches to care and learning.
June O’Sullivan MBE – Chief Executive London Early Years Foundation
The video was part of a wider campaign organised by Matthew Lynch which saw applications to LEYF nurseries increase by 30%.